Huawei bungled its latest attempt to big up the P9's camera, running a photo taken by a $4,500 (circa £3,500) professional DSLR shooter alongside a post on social media talking up its flagship phone's snapper.
The Chinese manufacturer sent out the following message on Google alongside the image above, which it has since deleted:
"We managed to catch a beautiful sunrise with [food blogger] Deliciously Ella. The #HuaweiP9’s dual Leica cameras makes taking photos in low light conditions like this a pleasure. Reinvent smartphone photography and share your sunrise pictures with us."
What it perhaps didn't realise is that social networks like Google preserve the EXIF metadata of shared images, so it wasn't long before it was discovered that the stunning sunset was actually snapped by a Canon EOS 5D Mark III (a superb camera that we rated 9/10 in our EOS 5D Mark III review) kitted out with an EF70-200mm f/2.8L II USM lens.
In other words, a pro setup that would set you back about £3,500.
Huawei has since told the media (the story was first reported here) it should have been 'clearer' and said that the photo was intended to 'inspire' its fan base.
We've contacted Huawei to see if it wishes to issue a statement specific to TrustedReviews.
Whatever the company's intent, it all seems a bit befuddling, especially as the P9's camera is actually pretty damn good.
Just not that good.
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Was Huawei trying to pull a fast one, or is this a genuine gaffe? Let us know in the comments below.