Huawei has seen a meteoritic rise to prominence in the smartphone scene in recent years, with the Chinese company confirming it is now the world’s third largest smartphone manufacturer.
Speaking during its CES 2014 press conference, the budget handset manufacturer announced that sales trackers now have it marked out as having entered the podium positions of the world’s leading smartphone manufacturers.
Lagging behind the powerhouse likes of Samsung and Apple only, Huawei has now overtaken former giants such as Nokia and BlackBerry in global handset sales.
He went on to reveal that the company shifted a staggering 52 million smartphones during 2013, up on just 32 million handsets the year before.
Breaking down the company’s 2013 sales, Huawei showed that its saw dramatic quarter over quarter rises, jumping from 10 million Q1 sales up to a hefty 17.5 million handset sales in Q4.
With the likes of the Huawei Ascend P6 and Huawei Ascend Mate having seen the Chinese maker edge closer to the industry’s big players in 2013, Giles has suggested that improving brand awareness has played a major role in increasing sales.
“Huawei’s brand awareness between 2012 and 2013 increased by over 100 per cent,” he stated.
Having risen to become the world’s third largest smartphone manufacturer, Huawei has started 2014 in strong fashion, officially unveiling the new Huawei Ascend Mate 2.
Read More: Huawei Ascend P2 Review
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
