The HTC Vive Arts program brings art exhibitions into your living room

HTC has announced Vive Arts, a “multi-million dollar” initiative designed to help museums and other cultural institutions develop, fund and showcase art using virtual reality (VR).

The first project to launch under the Vive Arts banner will open on Thursday, November 23 at London’s iconic Tate Modern museum, showcasing Italian painter and sculptor Amedeo Modigliani’s work.

Those interested will be able to head over to the venue for an “integrated VR experience” – or peruse the exhibition from the comfort of their living room using the Viveport application on their Vive headset.

A number of HTC’s previous art and culture projects, which include a collaboration with the French National Museum of Natural History in Paris, are also set to be retroactively included in the Vive Arts program.

Vive Arts probably won’t be enough to encourage you to purchase HTC’s expensive Vive headset, but its release could help push virtual reality into the mainstream.

The Vive’s main appeal is to those interested in entertainment and gaming. HTC needs to introduce more niche initiatives – like Vive Arts, for example – if it wants to stand a chance at making its headset a household product.

Related: HTC Vive vs Oculus Rift

Will you be checking out the Vive Arts exhibition at the Tate Modern? Do you own an HTC Vive? Be sure to let us know over on Facebook or Twitter @TrustedReviews.