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HTC finally talks about Vive VR game prices


eagle flight
Eagle Flight, Ubisoft's first VR game

We now know how much the HTC Vive will cost, but game pricing is still a mystery.

HTC has offered some clues on pricing strategy for virtual reality games will take shape.

We spoke to Ryan Hoopingarner, Director of Product Marketing at HTC Vive, who told us that virtual reality games won’t necessarily cost more than contemporary titles.

“We haven’t announced any specific pricing for specific titles, but I think if you look at what’s going on in the rest of Steam, Steam will be the primary content provider for titles at first,” Hoopingarner tells TrustedReviews.

“And Steam does a great job of making sure that the price is consistent with the quality of experience you’re getting,” he continues.

htc viveThe HTC Vive

According to the HTC Vive marketing lead, the price of games will be based on quality, and not necessarily skewed by the fact that they’re built for virtual reality.

“So it’s not to say that it’s X number of hours or that a certain visual fidelity relates to a certain price,” Hoopingarner explains.

“It’s really about achieving that consumer value and ensuring consistent sales,” he adds. “So if someone feels a game is overpriced, you’ll see it real quickly in the Steam comments.”

Virtual realityHTC Vive in use

Related: Oculus Rift vs HTC Vive

HTC recently revealed the price of its HTC Vive Consumer Edition headset to be $799.

Unfortunately, the company has yet to reveal market-specific pricing, so we’re not privy to a UK mark-up right now.

However, it’s worth noting that even once you’ve bought the HTC Vive, you’ll still need a computing system with a capable GPU to handle the grunt-work.

What do you think a fair price would be for a good AAA virtual reality game? Let us know in the comments.


February 27, 2016, 2:30 pm

A lot of the games we see now are shorter and leaning more towards experiences than full blown story games. Play time in my opinion is overvalued by the vast majority of the player base. But it will always matter . The sheer improvement of experience in VR will or should let games get away with a steeper price/playtime or quality ratio in my opinion. But I think replay-ability and or multiplayer will be key for being successful with higher prices for early VR. Something like Hover Junkers might be best at 30-40$. Whilst job simulator 15-25$. Will be interesting to see what they go for for sure:). They all might lowball themselves because they worry people aren't redy to adapt to a VR game pricing yet and will downvote their game if it's too short. Also many people will have a low budget right after ordering their set and gpu upgrade .


February 27, 2016, 4:20 pm

$800 is way over-priced for the quality and functionality the games will have. We're talking super low-polygon, meagre texturing and in general a poor experience due to the fact that these headsets halve the frames per second available when using this gear. Literally any build will run two times slower when using this type of headset, making anything you'd hope to see half the quality you'd expect.

It'll be like regressing to PS1 games, this will all go the way of the Sega Dreamcast.

Sky Castle

February 27, 2016, 6:33 pm

You are completely wrong in every way other than the fact that yes the stats/graphics are lower due to the power needed to generate VR, but the joy, sensation, and experience you get from virtual reality is hands down far and above better than any form of entertainment I have ever experienced in my 41 years of existence. This is coming from someone who owned every console and handheld device since the Atari 2600.

Sky Castle

February 27, 2016, 6:37 pm

I agree, all of the launch titles will most likely be short because of the short time developers have to make games for the launch, but luckily there is a software you can buy called vorpx that makes current and past AAA games playable in VR like GTA V, Fallout games, Skyrim, and hundreds more.

I do hope the games will be priced appropriately because I am buying both the Vive and Rift and want to get as many games as I can for both HMDs.

Travis Stitt

February 27, 2016, 6:46 pm

The minimum standard for VR capable machines is a GTX 970. Both Oculus and the Vive have stated this. The 970 is perfectly capable of running AAA games at high settings with a good enough frame rate for VR. Especially when the games are specifically built from the ground up for VR. I've tested plenty of VR demos for the Oculus and the graphics on most of the games are amazing. And i highly doubt you have even tried the Oculus or the Vive. If you have, you wouldnt be saying that "it will go the way of Sega Dreamcast". VR is here to stay whether you like it or not. Literally BILLIONS of dollars have been invested in VR by hundreds of industry leading companies. Im sorry bud, but VR is the future of gaming, entertainment, education, and social interaction. VR is here to stay.


February 27, 2016, 7:50 pm

I've developed two builds via Oculus that have been downloaded thousands of times over on Oculus Share and have had international popularity, so I do know what I'm talking about. It's not user friendly, it's not interactive, it is plagued with motion sickness issues, the resolution is AWFUL and causes horrific eye strain, it's simply a shonky highly overpriced product *for what it does*.

VR will be dead within 18 months, the only saviour might be Playstation due to the fact it will be consistent across its platform, although it is just as feeble in its interactivity as Oculus.

AR has more promise at this moment in time due to resolving numerous health and safety issues which I can't be bothered to list right now.


February 27, 2016, 7:51 pm

The motion sickness, the lag, the lack of haptics and completely sedentary interactivity leaves it a hot mess pulled out of the 90s.

It is simply overpriced for what it is.

Sky Castle

February 28, 2016, 12:14 am

You are entitled to your opinion, but the sheer enjoyment I get from it is nothing I've experienced my entire life and find the price of admission to VR dirt cheap for the entertainment it provides.


February 28, 2016, 1:35 am

So when you're wrong, do I get to come back here in 19 months and make you look silly?


February 28, 2016, 6:53 am

What have you developed? And are you in a VR future betting pool so I can take your money?


February 28, 2016, 6:53 am

Maybe you are just bitter because you have a weak stomach? Also the vive has haptics, and the oculus will soon.


February 28, 2016, 6:56 am

Also there are games like flight and space sims, and racing games that will play well in VR and be officially supported in some cases.


February 28, 2016, 5:59 pm

Your wrong....I have a dk2 and yes there's a screen door effect but you quickly forget it when playing a good game..like elite dangerous. ... blaze rush looks incredible and even cheesy dungeon crawler like legend of dungeon looks amazing. ...its the emerson that does it....fortunately i have the money and rig for the vive....can't wait


February 28, 2016, 6:02 pm

Completely wrong...but your entitled to your opinion. ..look at the money behind this...do you acually think companies...facebook..google..sony..etc would invest billions if they thought it may fail..


February 28, 2016, 6:04 pm

The oasis. ..."ready player one"

The Truth

February 28, 2016, 10:52 pm

LOOK. This has to be the most ignorant comment I've EVER read in my life. So you think just because some company invested a ton of money in this it's guaranteed to fail? Some guy a long time ago invested over a billion dollars in himself to fund his own political campaign and the guy LOST. Money doesn't mean anything. Huge companies make mistakes all the time with money. Obviously you don't have any sort of job in the business world. I've seen government contracts before where the government spent tens of millions of dollars developing a new product that they just abandoned after a while since the dept decided to go in a different direction. You are an ignorant fool to think simply because money is backing VR that it will succeed. What about the consumer? VERY FEW PEOPLE HAVE $700 TO SPEND ON COMPLETELY UNPROVEN TECHOLOGY. Only the 1% have money like that and that's not enough on it's own to sustain this business. If VR is to succeed the price needs to drop and the technology needs to get a LOT better. You are a piece of work.

The Truth

February 28, 2016, 10:54 pm

So sure of yourself are you? It's incredible how the people who have the least amount of information and the lowest intelligence are always the ones who are so sure about everything. See ya back here in 19 months. I'll be waiting to see you fail.

The Truth

February 28, 2016, 10:56 pm

"Dirt cheap?" Seriously, $700 is dirt cheap? You are clearly in the 1%. For your average person, which means for the rest of the hundreds of millions of us, $700 is NOT CHEAP.

Will Cho

February 29, 2016, 1:57 am

It's not dirt cheap. It's not cheap. It's priced right. If you are a pc gamer, it's priced just right. It's that item that would do wonders for pc gaming but slightly more than what one would like to pay. It's comparable to GTX 980 ti instead of GTX 970. It's the 34 inch 3k curved 120hz monitor instead of 1080p 60hz 40inch monitor or tv.
Even without the vr, it's a huge across the wall projection size monitor.simulator. I pre ordered Rift. Will pre order Vive.
I'm not rich, just prepared.
Sorry Sky Castle, not a response to your post but gumdrop and others who think it's severely over priced.
Personal note. Next year will be the year. No Rift cv2 or Vive 2.0 but CV1 and Vive should drop in price(hope for at least 200$ drop) and vr pc spec should be mid range gaming system by than. I hope/think. $1000 for both VR headset and pc sounds great.

Mitt Zombie

February 29, 2016, 4:58 am

Some games will need more than a 970

Mitt Zombie

February 29, 2016, 5:00 am

VR, the next 3d TV

Richard Burns

February 29, 2016, 7:43 am

"The motion sickness"
I think is going to continue to be a problem - some people are going to suffer regardess. You have a good point here.
"the lag"
Was effecively eliminated buy the time DK2 was released.
"the lack of haptics"
Vive has haptics on launch, Oculus will have haptics by the end of this year

"completely sedentary interactivity"
Doesn't stop people going to the cinema/watching movies/watching TV/playing video games. Why would VR be any different?

Richard Burns

February 29, 2016, 7:45 am

Whilst I agree with you that $700 is not cheap, as a point of comparison it's cheaper than my TV (£800).


February 29, 2016, 2:01 pm

lol , you just make shit up don't you.


February 29, 2016, 2:07 pm

This is just a false statement, it's wrong. A static price can't be cheap or expensive by itself. This 700$ Ferrari is not cheap . . What? For early technology I'd say this is pretty good. Compare it to the earliest VHS, DVD, Flat screen , 4k Tv, smartphone etc. It'ts not a small amount of money, you are right. But if you are not in the group of people willing to spend extra cash for early adopters tech then what are you doing here ? This is not in the category of a new console, it's new stuff. The prices are good . And most who buy it will not be disappointed. Only if they have uninformed and blown up expectations of where the VR market currently is. I bought an 800$ monitor. Not a low price. But it was the only and still one of the few monitors that does 1440p,100hz+, IPS and gsync. Well worth it for me as a fps/hz freak . Having said that, I think a Vive will do much more for me for that price.

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