Troubled Taiwanese smartphone manufacturer HTC has received another knock, this time from its home market.
For so long seen as a shining ambassador for Taiwan's tech capabilities, HTC has now slipped out of the Taiwan 50 Index. As reported by CNet, this means that the company is no longer one of the top-valued companies in the country.
HTC's turn-around stumbled this year with the flat launch of the HTC One M9. The company's latest flagship smartphone was seen as a disappointingly incremental update over the well-received HTC One M8, and it was also plagued by performance issues related to the Snapdragon 810 CPU.
This prompted HTC to replace its CEO, co-founder Peter Chou, with co-founder Cher Wang back in March.
Despite this reshuffle, the company hit its lowest stock price in ten years last month. HTC's troubles have also caused it to shed 30 percent of its work force in recent times, with a diminished product pipeline looking to the future.
Related: Where did it all go wrong for HTC?
Still, there is the glimpse of light and innovation in the form of the HTC Vive, the company's promising VR partnership with video game institution Valve.
The HTC Re camera is another sign that the company is looking to interesting new avenues in order to arrest its slide, although analysts still aren't expecting HTC to be in a position to make a profit until 2017.
See how the HTC One M9 stacks up to its major rivals: