HTC may have picked the wrong time to get cheap on its loyal customers

In case you hadn’t noticed, HTC is in a spot of bother right now. At the end of March, the company reported massive losses of $540m, despite earning over $1 billion by selling off some of its smartphone business to Google.

While a little belt tightening is probably in order, we’re not sure cheaping out on its remaining customers in the US is the best way to do it.

The company has admitted its new HTC U12 Plus flagship handset will ship without a USB-C headphone adapter in the box – at least in the United States.

HTC is including the HTC USonic Adaptive USB-C Earphones, but if you want to use your own 3.5mm adapter then you’re going to have to buy your own adapter.

The word comes from HTC USA’s Twitter account (via Android Police). The HTC fan posing the question points out the European version of the HTC U12 Plus does ship with an adapter, so the discrepancy in the US is interesting.

When pre-ordering the device in Europe, Twitter user Aaroni Grantoni points out the adapter is automatically added to the shopping cart when pre-ordering the U12 Plus phone.

The official USB-C to 3.5mm headphone adapter is an extra $11.99, but is currently listed as sold out in the United States.

Last chance saloon?

The U12 Plus was announced earlier this month as the company’s flagship device for 2018. It offers the Snapdragon 845 processor, 6GB RAM, 64GB of storage and a 6-inch quad-HD+ LCD panel. It has a 3,500mAh battery, BoomSound audio, second-gen Edge Sense technology and IP68 water resistance.

There’s a rear-facing fingerprint sensor, 12/16-megapixel dual cameras and a dual 8-megapixel selfie camera.

The handset is being billed as HTC’s last chance to rejoin the smartphone elite after some lean years.

Will you be snapping up the U12 Plus? Has HTC been surpassed by the likes of Huawei and OnePlus on your pecking order? Drop us a line @TrustedReviews on Twitter.