Back in August HTC took a majority shareholding in Beats Audio, paying $309 million for a 51 per cent stake. The first results of this were seen in a number of phone from HTC in the latter half of 2011 which had Beats technology built-in, including the HTC Sensation XE.
Now the company is set to expand the integration of Beats into HTC devices even further by unveiling a music streaming service powered by Beats at Mobile World Congress in a couple of weeks.
These reports come from sources who spoke to GigaOM who say that HTC has been working with Jimmy Iovine, one of the founders of Beats Audio, to develop a music streaming service which will be offered as the default music client on all HTC phones and tablets.
Pricing and specific details are still being ironed out according to the source which is unsurprising considering how difficult it has been in the past for some services (such as Spotify in the US) to tie up deals with record companies. HTC currently offers its Watch app as the default video app on its new phones and tablets, which lets users watch films or TV shows.
Iovine is currently the chairman of Interscope Geffen A&M record label and is seen as a powerful man in the music industry, meaning he could have opened a lot of doors for HTC when it was looking to negotiate deals with other record labels.
With Beats recently separating (on not-so-friendly terms) from stereo accessory maker Monster, it could be looking to produce more hardware with HTC and GigaOM also report that a new boombox is in the works which will work with HTC phones and tablets over Bluetooth.
HTC is set to launch a number of devices at Mobile World Congress including a new tablet. The company is also likely to launch a range of smartphones and if rumours are to be believed one or more of these phones will not only come with the new Beats streaming service but could also come with PlayStation certification, meaning we could be seeing a gaming-focused device from HTC, akin to the Sony Ericsson Xperia Play.