HTC has come out and denied claims that it is looking to spin off its VR operations into a standalone company.
The Taiwanese manufacturer is partnering up with top gaming company Valve (they of Half-Life and the Steam online store fame) to produce the HTC Vive VR headset. It's arguably the most promising VR device of the lot.
In recent days, local news sources have been reporting that HTC boss Cher Wang was looking to capitalise on this buzz and set up a new stand-alone virtual reality company that would be wholly owned by her and HTC.
"Recent media reports in Taiwan, such as by United Evening News, stating that Cher Wang is planning to spin off HTC's VR operations into an independent entity that will be wholly owned by Wang is incorrect.HTC will continue to develop our VR business to further maximise value for shareholders."
HTC's stock price jumped following the rumours of a VR spin-off, indicating just how hot its HTC Vive headset is expected to be.
Related: Oculus Rift vs HTC Vive
Given that HTC has had a disastrous few years, making considerable losses as its smartphone business flounders, such a positive shift is all the more remarkable.
We'll see whether the HTC Vive can follow through on its promise when it finally launches in April.
Are you looking forward to the HTC Vive? Let us know in the comments below