In these days of equal opportunities and gender neutrality, it is strange to see a phone being launched aimed specifically at woman - but that's just what HTC has done with its new handset.
The Rhyme, or the Bliss as it had been previously known, was launched in the US today with a lilac-coloured version set to arrive on the Verizon network in the coming weeks. A more demur silver version will becoming to Europe in October.
The Rhyme has a 3.7in WVGA Super LCD screen, 1GHz Qualcomm Snapdragon processor, 768MB of RAM and a 5 megapixel rear camera. While this all seems rather run-of-the-mill for current Android phones, it’s the included accessories and its strange plum colour which will set it apart as a female-focused device.
The Rhyme will come with an attached charm whose LED will light up the same colour as the phone – presumably to find it in the bottom of those monstrous bags women carry around these days. This plugs into the headphone jack so you'll know instantly when you have a new text message.
There are also a pair of tangle-free headphones and an alarm dock included though unfortunately the headphones are not of the Beats variety we saw recently bundled with the new HTC Sensation XE.
The HTC Rhyme will run Android 2.3 and will come with the latest version of Sense (3.5) skinned on top.
We’re not sure if women will be attracted to this phone or if they will be appalled at the implications that they only like purple-coloured gadgets which match their GHDs and have glittery LEDs attached.
Ladies, let us know what you think in our comments.