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HTC reportedly set to to ditch Windows Phone 8

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HTC 8S

HTC is apparently stepping away from manufacturing devices running on Microsoft's Windows Phone 8 platform following dismal sales.

The troubled Taiwanese smartphone manufacturer, which used to be the number one producer of Windows Phone handsets, has slipped to third place due to Nokia's special relationship with Microsoft and Samsung's progression to second place.

It's claimed that the company now holds a mere five percent of the Windows Phone 8 smartphone market, with Nokia holding a commanding lead with 80 percent. As a result, Digitimes's industry sources reckon that "HTC is likely to drift away from Windows Phone 8."

It seems as if the launch of the HTC 8S and HTC 8X earlier in the year have failed to restore HTC to its former position of strength in the Windows Phone 8 market, despite generally strong reviews and Microsoft's own early show of support.

Indeed, it's the related perception of Nokia as a Windows Phone specialist that appears to be giving the Finnish company the advantage - at least in the relatively limited field of Windows Phone 8 devices.

Nokia's most recent handsets, the Nokia Lumia 1020 and Nokia Lumia 925, have boasted stand-out camera technology that sets them out as unique for all other smartphones, let alone HTC's Windows Phone 8 offerings.

HTC instead appears to have focused on rescuing its faltering Android fortunes with the HTC One range. The company will continue to push its efforts in that direction having dropped out of the top five Android manufacturers, according to the report.

Next, read our HTC One tips and tricks.

David Horn

August 14, 2013, 8:57 am

Might also be due to the fact that the 8X wasn't particularly well made, with the rubbery coating turning black and wearing off in your pocket. HTC's response? Don't keep it in your pocket, then.

It was a good phone, but Nokia provides rapid firmware updates, much better stock apps, and a far superior camera.

Let HTC battle it out in the Android marketplace, but I suspect once the generation who've bought the One realise how HTC will abandon them in six months time to play with their latest new development, they (like me) will not darken HTC's doorway again.

Obi Wan Kenobi

August 14, 2013, 3:22 pm

I don't think it's a marketshare-related decision for them (WP8, despite its gains, is still essentially a non-player), it's more of a prioritization decision: their fortunes are faltering, so they're concentrating on what is thought to give them the best chance of staying afloat - Android. LG and Fujitsu have already ditched Windows Phone, Samsung's ATIV is a rara avis wherever you look, ZTE/Huawei are too small to ensure a healthy, long-term growth for MS' platform, so Nokia's left to carry the flag all by itself. I actually blame HTC's commitment to Redmond's mobile OS as one of the causes for the troubles they're in right now. The money they put into the 8X and 8S could've been used to ramp up their revenue-generating investments - Android handsets.

joriginaloak

August 14, 2013, 11:39 pm

Let them go...Microsoft should just buy Nokia, run it as Nokia, and give Nokia sole exclusivity...only way to perfect the product and ecosystem giving MS more say on the hardware side and Nokia more say on the software side...best combination ever...Nokia and MS...amazing phones which could only get better...if they just get on with it!

Obi Wan Kenobi

August 15, 2013, 9:41 am

You're forgetting one thing: dev support. While there are some improvements in that regard, WinPho is still lagging far behind and Google or Apple won't just sit tight, waiting for Micronokia to gain some traction...

Stevo

August 18, 2013, 1:49 am

HTC won't be the only ones if MS don't get their Marketing Policies in order.I bought 6 WP8 phones for the family because we could connect through Xbox Live Family Pack service,but after they cancel that service to make way for the XbOne,they'll probably join the 3 Xboxs in the for sale market,ironically which is why MS are kicking the pack- To protect resale of games market-bizarre.

Don defrost

August 29, 2013, 11:15 am

Windows app store is improving its stand by the day.

Obi Wan Kenobi

September 1, 2013, 7:24 pm

You apparently didn't get my message: while Microsoft's app store might be improving (although a closer look at the app quality and numbers will probably reveal an even more dramatic situation), both the App Store and Google Play will improve too. I've not seen a single app dev launching exclusively on WinPho (except Nokia, but that goes without saying), and the fact that Microsoft has to pay devs NOT to skip its platform (see the Angry Birds conundrum) speaks volumes... Don't get me wrong, I wish MS to thrive for the sake of competition, but Ballmer's mobile stragegy was piss poor at best, with his bonus being slashed 2 years in a row for failing to make WP a powerhouse and now being forced to retire.

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