HTC may skip MWC 2016 in Barcelona altogether for the launch of its new flagship phone, the HTC One M10.
Mobile World Congress is the world's biggest mobile phone show, and the likes of Samsung and LG frequently launch their latest flagship efforts around it. This year is no different, with both the Samsung Galaxy S7 and the LG G5 confirmed for an appearance on February 21.
HTC used to adopt a similar strategy, but it seems the company's recent struggles to differentiate itself have prompted it to take a different tack.
In recent days, various sources (including Portuguese blog 4gnews) are claiming to have heard that the Taiwanese manufacturer will skip MWC 2016, and will instead launch the new HTC One M10 at a special event held in London on April 11.
By way of a comparison, the HTC One M9 hit shops on April 10 last year, following an MWC launch on March 1.
Related: What to expect from MWC 2016
Another notable rumour, as highlighted by PhoneArena, is that HTC will be doing away with the whole 'M' naming scheme. Rather, HTC will be coming up with a new One-based name for the new phone - a clear statement that this is a reboot of the classy line that was somewhat besmirched by the overly familiar HTC One M9 last year.
Of course, this is all rumour at this stage, and there doesn't appear to be anything in the way of evidence to back it up beyond hearsay. But things seem to be pointing to a post-MWC launch for the HTC M10 - or whatever it turns out to be called.