HTC's new flagship phone may have a simplified name: the HTC 10.
Up to now, HTC's next flagship phone has been referred to as the HTC 10, in keeping with the series to date. However, that may not be its final name.
Arch tipster Evan Blass appears to have revealed the final name of the new phone:
The HTC 10 is widely expected to be a total relaunch for the series after last year's disappointingly familiar HTC One M9. As such, a new name would make an awful lot of sense.
We're expecting to see a new design for the HTC 10, which appears to have been confirmed by several image leaks. These seem to suggest that HTC is following the lead of its HTC One A9, which itself bore a striking resemblance to the iPhone 6.
One notable switch could be to a new kind of display. The most recent tip seems to suggest that it could be a 5.2-inch AMOLED screen, which would pitch the HTC 10 directly against the Samsung Galaxy S7 (if it wasn't already).
The phone should also feature a front-mounted fingerprint sensor, a Snapdragon 820 CPU, and a vastly improved 12-megapixel camera that could finally compete with rival efforts.
There's no firm news on a date for the HTC 10's unveiling, but it's widely expected to come some time this month.
Are you confident that HTC can return to glory with the M10? Let us know in the comments below.