HTC has snubbed low-end tablets, saying there’s more opportunity for profit with mid- to high-end slates.
The Taiwanese firm has avoided the tablet game for a while now, although it made a half-return with the recent launch of the Nexus 9, a Google co-built device.
Jack Tong, HTC’s North Asia President, said “It’s not a profitable market” referring specifically to ultra-low-cost tablets.
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Tong described how larger smartphone screens have led to confusion amongst consumers for tablets measuring in at around 7-inches.
We recently discovered that Apple’s iPad Air 2 costs just £207 in parts to build, but sells at £559, revealing just how incredible premium tablet profit margins can be.
Tong’s industry revelations came at a press conference in Taipei to show off the new Nexus 9 tablet.
The 8.9-inch slate launched in the UK this week, and has taken up pride of place as Google’s flagship tablet, replacing its predecessor, the Nexus 7.
Read More: Samsung Galaxy S6 release date
Via: Focus Taiwan
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
