HTC has used the IFA 2012 event in Berlin to launch the HTC Desire X - the latest in the popular Desire series. With the One series newly installed as the company's flag bearer, the Desire X takes the new position of mid-range challenger.
Read our HTC Desire X preview here.
This means a modest (for Android at least) 4-inch Super LCD display with a below standard 800x480 resolution. Yep, we're not even talking qHD here, which is a little disappointing when you consider that mid-range rivals like the ZTE Grand X have managed to cram a few extra pixels in.
Still, the display does benefit from the optical lamination technology found in the HTC One series, which enabled those marvelous viewing angles.
The beating heart of the HTC Desire X is a dual-core Qualcomm S4 processor, but it's not quite the unit that's been impressing on other devices like the HTC One S. It's the entry-level Play model, which means a 1GHz clock speed, a less efficient chipset and a less capable Adreno 203 GPU.
Still, when combined with 768MB of RAM the HTC Desire X should be more than capable of running Android 4.0 Ice Cream Sandwich smoothly. There's no Jelly Bean here, but then even the mighty HTC One X hasn't received that yet, so it's no surprise really.
With only 4GB of internal storage, it's a good job the HTC Desire X comes with a microSD card slot. In terms of juice, the phone runs on a pretty standard 1650mAh battery unit.
The 5-megapixel camera looks like another standard element, although we were a little surprised to find out that it can only shoot video up to 480p.
In terms of design, the HTC Desire X would appear to bridge the gap between the One range and the previous generation of HTC phones. There's no slim unibody chassis - it's 9.69mm thick and the rear panel and battery are removable. However, there are a number of familiar design flourishes like the matte back, machined speaker grille and flowing black bezel.
The HTC Desire X looks like a handsome mid-range phone, then. The deciding factor in its success, though, is yet to be revealed - price. The Android mid-range is fast filling up with capable and affordable multi-core devices, so it will be interesting to see if HTC sticks to its premium pricing guns or offers a truly competitive package.
The HTC Desire X will hit the UK in September.