And so the trend continues...
Following my X06 coverage in Barcelona I’ve been slightly behind on news elsewhere so please accept my apologies for not having this one up sooner.
Announced at the end of last week, HP surprised everyone by revealing it had reached a definitive agreement to purchase hardcore gaming laptop and desktop maker VoodooPC. Financial details were not disclosed but the deal will see HP form a separate business unit within its Personal Systems Group which focuses purely on the games industry.
VoodooPC co-owner and amiable rent-a-quote Rahul Sood will become Chief Technologist for the unit with co-owner Ravi Sood becoming the unit’s Director of Strategy and Marketing.
VoodooPC was founded in 1991 and based in Calagary where it fast developed a reputation for creating performance based machines which were lapped up by gaming aficionados. Products were never cheap, but VoodooPC never pretended they would be and they became famous for their signature ‘tattoos’, something that has been widely copied since.
The acquisition is expected to close by November and continues the trend we saw begin in March when Dell purchased Alienware to boost its gaming cred. We look forward to receiving photos from Rahul and Ravi of them living it up in the Caribbean, being fed peeled grapes from young native women on the decks of their two distastefully large yachts.