Hisense launches new 4K ULED M7000 TV

Looking for a decent 4K TV at a good price? Hisense might have the answer in the form of its new ULED M7000 set.

At £799 for the 55-inch model and £1,199 for the 65-inch variant, this 4K-ready TV looks set to undercut a lot of the competition.

The company claims it comes with support for HDR, although there remains some debate over what true HDR really is, with the industry now working towards the Ultra HD premium label as a benchmark.

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And while Hisense’s latest set doesn’t appear to come with that label, there’s enough here to make it worth a look.

The ULED tech, which the firm is keen to promote, isn’t some new version of OLED technology. In fact the TV is actually an LED TV with some built-in improvements to allow for local dimming.

That means the set’s backlight has been designed to respond to the image on-screen, and dim when needed to offer better contrast in low-light scenes, and more vibrant whites in others.

In other words, with ULED, Hisense is aiming to offer the benefits of OLED in an LED TV.

Elsewhere, there’s a quad-core processor powering the TV, plus built-in Wi-Fi, along with a load of smart features and apps including iPlayer and Netflix.

Amazon Prime Video is also pre-installed, and seeing as both Netflix and Amazon now allow you to stream 4K content, it’s software worth having.

You can check out Hisense’s new set for yourself right now, and stay tuned for an official review.

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Bought yourself an M7000? Let us know what you think in the comments.