What we all knew anyway has been confirmed by the Communications Market 2011 report from Ofcom, that smartphone ownership continues to rise and that teenagers are obsessed with their phones.
The report, published today, covers a wide range of subjects, including mobile phone usage, TV, internet and radio.
Unsurprisingly the research showed that teenagers were much more likely to own a smartphone than adults and were more obsessed with their handsets. 48 per cent of teenagers own a smartphone compared to just 27 per cent of adults. Of those who own smartphones, 60 per cent of teenagers would describe themselves as “highly addicted” to their handsets while just 37 per cent of adults felt that way.
Ofcom surveyed 2,073 adults and 521 children and teenagers in March this year. The regulator defines teenagers as aged between 12 and 15, with adults 16-years-old and above.
Another interesting finding from the survey shows that among adults, Apple was the number one brand (32 per cent) while among teenagers BlackBerry was the favoured brand (37 per cent) - no doubt due to the high price of Apple devices and the free BBM on BlackBerry devices.
"Our research into the use of smartphones, in particular, reveals how quickly people become reliant on new technology – to the point of feeling addicted. As more and more people acquire smartphones, they are becoming an essential tool in peoples' social lives whether they are out with friends socialising or using Facebook on the move," said James Thickett, Ofcom's director of research.
Facebook remained the most visited site from mobile phones with 43 million house spent on the social networking site in December 2010 alone. All this increased Facebooking has helped boost mobile data usage by a huge 67 per cent putting huge strain on the carriers’ networks.
The full report can be found at the source link below and gives an interesting snapshot of how pervasive technology is in our lives today. We’ve included below some of the interesting findings from each of the sections to give you an idea of how we are living our lives today:
- Nearly 10 million TV sets were sold in 2010, almost all of which were HD ready
- Viewers currently watch just over 4 hours a day, up from 3.8 hours since last year
- There were nearly 1 million internet-enabled TV sales during 2010, and 125,000 sales of TVs with 3D capabilities
- Almost half (46 per cent) of households now have a digital video recorder (DVR)
- Some 91.6 per cent of the adults listened to the radio in the first quarter of 2011, up 1 per cent on 2010
- One in five (18 per cent) households use the internet to listen to the radio
- Average radio listening hours fell from 3 hours and 24 minutes per day in 2000 to 3 hours and 12 minutes per day in 2010
- Over a quarter of adults (27 per cent) and almost half of teenagers (47 per cent) now own a smartphone
- Nearly half (49 per cent) of mobile subscriptions were contract in 2010, compared to 41 per cent a year previously
- An average of five text messages per day were sent for every person in the UK in 2010
- 28 per cent of UK adults people use their mobile phones for internet access
- Total UK broadband take-up has now reached 74 per cent
- Eighty per cent of people with superfast broadband say they are satisfied with the service
- Nearly half of UK adults said they used social networking sites in the first three months of 2011
- Internet advertising spend grew by 16 per cent in 2010 to over £4 billion