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Hailo slams driverless cars, beams cabbies’ faces onto London landmarks


Hailo face
Will this cabbie soon be usurped by robots?

Hailo is unhappy with the burgeoning driverless car sector, and is showing its opposition in a very unique way.

The taxi app company is projecting the faces of London cabbies onto city landmarks, seemingly to sway the public in favour of human-operated motors.

The heartstring-tugging ploy is being called ‘face to faceless’, with cabbies’ mugs beamed on some of the most recognisable spots of the capital.

It’s reportedly in response to UK Chancellor George Osborne’s recent announcement of £100 million in extra funding for driverless car research.

Gary Bramall, Hailo’s CMO, said: “People don’t want robots; they need to know that their driver will get them from A to B safely and securely.”

“Nothing can replace the relationship a passenger builds with their driver and we need to stand up for drivers.”

He continued: “Cabbies have been a part of this city for hundres of years and the move towards driverless cars is killing not only an entire profession, but a huge part of Britain’s heritage.”

Related: What is Uber?

Hailo’s ‘Face to Faceless’ project comes one month before National Cabbie Day on April 27.

“By heroing cab drivers and projecting their faces over iconic London landmarks, we hope passengers remember there’s more to a journey than just the vehicle,” Bramall concluded.

Somewhat ironically, Hailo has actually been a bit of a pain in the backside for cabbies worldwide.

Along with rival ride-sharing service Uber, Hailo has come under fire for undercutting official taxi companies, and scooping up cabbie profits.


March 27, 2015, 3:33 pm

Unpleasant, lacking local knowledge and overcharging. Yes, I certainly love my local cabbies. Most cabbies I have had the pleasure of encountering recently barely spoke English so it's not as though I'd miss the riveting conversation.
Also, it's proven that 'robots' drive much more safely than humans. I've often been in a cabbie whilst he screams through the lights as they turn to red.
I look forward to the rise of the robot taxis.


March 29, 2015, 2:06 am

You won't be seeing driverless London taxis in the next fifty years or so.
Reeks of a PR stunt by Hailo, a fictitious windmill to tilt at!

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