Google TV is set to launch in the UK within the next six months according to reports in the press today.
The Daily Telegraph reports that the company is planning on launching its internet TV service on this side of the Atlantic following its launch in the US last year.
The service allows users to view the web through their TV as well as watching catch-up services like BBC iPlayer and 4OD. The service is accessed via a set-top box or a TV integrated with Google TV such as sets from Sony, Sharp and Toshiba.
Since launching in the US, the service has had a wobbly start with delays and slow take up.
The full plans for the service in the UK will be unveiled by Eric Schmidt today when he gives the MacTaggart lecture at the MediaGuardian Edinburgh International Television Festival. Schmidt will be the first person from outside the broadcasting industry to deliver the prestigious speech in the festival's history.
You will be able to view the speech live from 6.45pm this evening (Friday, 26 September) on the Festival’s YouTube page.
With connected TVs, Apple TV, Boxee Box and the up-coming YouView service all competing against it, Google TV will find it difficult to carve out a niche for itself in the UK, but deals with partners such as the BBC, ITV and Channel 4 will be vital.
Source: The Daily Telegraph