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Google Turns On New Privacy Policy

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Google Privacy Policy

Google has switched on a new privacy policy which replaces around 70 old policies specific to its broad range of services.

While certainly simplifying matters, it means that once you are logged into your Google account on any of its services (YouTube, Gmail, Picasa etc), information will be shared to all other services and ads will be targeted across the portfolio.

Google announced this move a month ago and it lead to a number of groups calling on Google to postpone the new policy implementation until further investigation. The European Unions Article 29 data protection working group appealed to Google to stall the policy introduction until it could properly assess its impact., but were ignored.

The working group charged French data protection watchdog CNIL with looking into the new privacy policy and its initial findings were not positive, saying the policy "does not meet the requirements of the European Directive on Data Protection, especially regarding the information provided to data subjects." US and Japanese regulators are also investigating the new policy.



In a post on the Official Google Blog, Alma Whitten, Google’s head of privacy, said: "Our privacy policies have always allowed us to combine information from different products with your account — effectively using your data to provide you with a better service. However, we've been restricted in our ability to combine your YouTube and Search histories with other information in your account."

"Our new privacy policy gets rid of those inconsistencies so we can make more of your information available to you when using Google. So in the future, if you do frequent searches for Jamie Oliver, we could recommend Jamie Oliver videos when you're looking for recipes on YouTube — or we might suggest ads for his cookbooks when you're on other Google properties," Whitten continued.

Let us know in the comments what you think of the privacy policy changes at Google.

Source: Official Google Blog

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