Google+ Traffic Falls By 60%

Google knows better than most that getting social networking

to work is not as easy as it may seem – even if you already have a huge user

base to draw from.

Google’s latest attempt to dislodge Facebook from its lofty

perch is of course Google+, but figures suggest that users are not engaging

with the platform in the volume Google would have been hoping for.

According to research from Chitika, a data analytics

company, following the service opening its doors to all on 20 September last,

it saw a spike in traffic of 1,200 per cent but this spike was only temporary with

traffic falling by over 60 percent “as it returned to its normal, underwhelming

state.”

These figures would suggest that a lot of people were very

interested in “having a look” at Google+ but not many stayed to use the service for very

long. Chitika says that it believes there are two reasons for the lack of

interest.

Google PLus Google

First, the supply of users for social media sites is limited

and therefore to win users from already established networks like Facebook, you

need to “stand out and provide a service that others do not.”

Secondly, features unique to your site, should be just that,

and should be difficult to replicate elsewhere. “If they are not, the

competitive advantage quickly disappears,” according to Chitika’s Gabe Donnini.

Despite adding a lot of new features in quick succession and

holding Hangouts with famous figures, Google+ just doesn’t seem to have

captured the imagination and the question we get asked most often about the

service is: “What is it for?”

Google PLus Google

While these figures represent a fall off in traffic rather

than a fall off in actual users, Google has been rather quiet on that front

since revealing in mid-July the service had 10 million users, sharing 1 billion

items each day.

With Google Buzz and Google Wave already lying on the social

networking scrap heap, it could be that Google+ is the company’s last chance at

social networking success – and if figures don’t improve, Hangouts may soon be

a thing of the past.

Source: Chitika

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