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Google taking a huge price hit on Nexus 4?


Google Nexus 4

Google appears to be subsidising the price of the Google Nexus 4 smartphone by around £240 in an attempt to grab more of a market share for its Android OS.

The Google Nexus 4, made by LG, goes on sale in the UK on 13th November and will cost as little as £239 SIM-free from Google’s Play store. As many have said already, this is a surprisingly low price for a smartphone that offers what the Nexus 4 does: a quad-core Qualcomm S4 Pro processor, 2GB of RAM, 8MP main camera, NFC and a 4.7-inch 1280 x 768 IPS screen. These sort of specifications would normally be on a phone priced more closely to £500.

And indeed, it seems that non-Google retailers could be asking for that much when they start selling the Nexus 4. According to The Next Web, Spanish retailer Phone House will not be selling the handset because LG wants it to do so for €599 (around £480). The Phone House doesn’t see the point, as buyers will likely get the Nexus 4 direct from Google for around half that price.

UK retailers are yet to reveal SIM-free costs for the Google Nexus 4, but Carphone Warehouse has the phone available for free with contracts from £31 a month.

Google appears to be subsidising the Nexus 4 so heavily in order to make Android even more popular. After all, a phone as powerful as most other companies’ flagship devices (save perhaps for the lack of 4G LTE) for around half the price will prove undeniably tempting to consumers looking for their next handset.

Is the Google Nexus 4’s low price tag tempting you away from the likes of the iPhone 5 or Samsung Galaxy S3? Let us know in the comments section below.

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Martin Daler

November 7, 2012, 3:54 am

Isn't that predatory pricing, illegal in the UK (and other places)?


November 7, 2012, 4:32 am

A galaxy s3 on amazon is going for around £400, and nexus 4 £279. The galaxy s3 just doesnt seem worth the extra £121 when looked at the specs and features, the only major difference for me would be the sd slot but 16gb is plenty for what i need it for. So the nexus 4 is by far the best value for money and in my opinion, is a "no brainer".


November 7, 2012, 11:56 am

I would have bought it over my S3 if it came with a micro SD slot. That was a deal breaker for me!


November 10, 2012, 5:26 am

I got to say Hitzgut and Sunny have fair points about MicroSD slots but it does depend on if you need it or not.

Hitzgut has a point over pricing. The S3 prob isn't worth the extra £100+ asking price, take a look at the Nexus 4s LG cousin the Optimus 4x which can be picked up new for £300 and then make the choice of Micro SD or not since they are a lot closer in price terms.

What is slightly worrying is that pricing.
Why are Google selling it under £300 direct yet LG/Google want retailers to sell the Nexus 4 close to £500? That doesn't make sense and this strategy could end up losing Google and LG some market share.
The Spanish retailer has apparantly refused to do that as it will make them look stupid and how much are Car Phone Warehouse paying for the handsets?
In this respect Apple and Samsung may have better highground as their prices only change when newer models come out and how long are Nexus 4 prices going to stay low for?
It may show good value from Google Play, but it is going to be buyer beware if shopping around retailers.
Apologies for the essay!!


November 10, 2012, 6:30 pm

Unfortunatly I cant edit my last post but I can add to it.
Google/LG must be selling either at a loss, cost price or at a low profit margin. How can you tell?
I just got my Optimus 4x in the post today - Unit Net price is £249 with VAT at £50 brings the price to £299 - showing on the invoice
It's not something I want to keep investigating or dwelling on.
I now have a flagship handset, with flash support and Micro SD capability for not much more than a Nexus 4.
What will really be interesting is to see how it compares to other big hitting smartphones!

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