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Google Stops New Orders for 16GB Nexus 7 Due to High Demand


Google Nexus 7
If you want to buy a Nexus 7 online now, you’ll have to get the 8GB version or wait longer for the 16GB model

It looks like Google has underestimated the demand for its new Nexus 7 tablet. It has already reportedly sold out of stocks of the 16GB version, which costs £199.

If you want to buy a Google Nexus 7 online now, the only option provided on the Google Play store is to "sign up" for an email telling you when it’s back in stock.

The 8GB version is still available, for £159. It may have been that Google anticipated more customers would go for this cheaper edition.

However, like the iPad, the built-in storage for Google’s 7-inch tablet cannot be expanded.

Savvy early adopters have clearly seen that the bigger capacity model is the one to get and that the £40 price difference is no impediment.

Both models of the hardware are manufactured by ASUS.

Google Nexus 7

The Guardian reports that Google Play website orders placed up until the third week of July are due to be fulfilled, but anyone looking for the 16GB now will have to join the waiting list, and it could be several weeks until new batches are ready.

“Google's planners had thought that buyers on the Google Play store, more than from physical or online retailers, would be more committed to the company's ‘cloud’ concept, and so would have more of their content stored online, rather than wanting to keep it on the device,” claims The Guardian.

It adds that Tesco has also reportedly been turning down new orders for the 16GB model due to overwhelming demand (it is not stocking the 8GB edition).

The 16GB Nexus 7 is also on sale in some physical chain stores, such as Currys and PC World, which is said to have reported “extremely brisk” sales.

Via The Guardian


July 23, 2012, 3:58 pm

Where's the cynical analysis that usually gets applied to Apple?

Google could be withholding production simply because they want people to buy the 8GB and be more dependent on their cloud services.

Surely there's an explanation why they choose to stop orders altogether instead of allowing orders to queue like every other manufacturer does.

Tim Sutton

July 23, 2012, 9:15 pm

I'd imagine they are working out how far they are willing to go in terms of ramping up production to meet demand, since they had to very aggressively source components to meet the price point they did.

Speaking of which, not to rain on any iZombie conspiracy theory, but the 16GB version is the one Google will want to sell more of. It costs very little extra to Google to make than the 8GB and sells for £40 more.

Google are almost certainly taking a hefty loss on each 8GB version sold.

(also, its hard to be that cynical about Googles cloud services when, unlike Apple, so much of what Google offers is free to the end user)


July 23, 2012, 9:53 pm

@Tim Sutton
"the 16GB version is the one Google will want to sell more of It costs very little extra to Google to make than the 8GB and sells for £40 more. "

That's exactly the thing and I'm glad even someone wearing chocolate tinted glasses can see that: simple business logic says they should want to sell more of the 16GB model, so why stop accepting its orders altogether?

Would be much better for sales of that model to continue, but with a 2-3 week waiting time.

As for Google's cloud services being free last time I checked they sold music, movies, apps and books - just like Apple. Mail et al are free on both platforms.

Tim Sutton

July 24, 2012, 1:35 am

Like I said, I would imagine its a decision they are making on whether they can source more of the necessary components at a low enough price, not some devious conspiracy to force us all to use a free Gdrive.

The point of this device wasn't to own the market, but to show other manufacturers the quality and price point they should be meeting with the Android tablets they are making. Google may well think it might be more trouble than its worth to ramp up production to meet the unexpectedly high demand.

The bar has already been raised, they certainly don't need to sell millions more of these at a loss to make a point that's already been made.

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