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Google+ Set To Challenge Facebook And Skype

David Gilbert


Google+ - Logo

Google has launched its latest attempt to gain some traction in the social networking space with its Google project.

Google doesn’t have a great record with social networking projects with its Buzz project all but disappearing sicne launch. Now with Google it is set to take on Facebook and other social sites – though the Mountain View company itself doesn’t see this new project as a direct Facebook rival. Google is made up of four separate features: Circles, Spark, Hangout and Huddle. The project will initially be open to select bloggers and journalists and will be by invitation only.

Circles will allow users to create groups of friends (family, university, work etc) and share photos, news and videos with just those people, rather than sharing things with all their friends. “Not all relationships are created equal. So in life we share one thing with college buddies, another with parents, and almost nothing with our boss. The problem is that today’s online services turn friendship into fast food—wrapping everyone in ‘friend’ paper—and sharing really suffer,”

you’ll always have something to watch, read and share—with just the right circle of friends.” Hangout is a feature, which attempts to create a virtual pub, restaurant, kitchen table or wherever it is you get together with friends and family. It will allow for multi-person video calls and this is a feature which could see it become a direct competitor to Skype, if the service takes off.

Google Mobile

The final aspect of Google is Mobile, which includes location, photo and messaging features. From the Google mobile app, you will be able to add your location to every post - just like you can now with Facebook, Twitter or Foursquare. Instant Upload will mean that if you have it preset, all photos will be automatically uploaded to a private album in the cloud, which can be shared with everyone or just certain Circles. Finally, Huddle is Google’s attempt at an instant messaging service that lets everyone in a particular Circle know what’s happening at once.

The mobile app is currently available in the Android Market (but again only if you’ve an invitation) with the iOS version coming soon. This is certainly a major push by Google to do something new in the “online sharing” space and it will only work if widely adopted. With the failure of Buzz still a sore point at Mountain View, Google could be its last shot at social network glory.

Source: Official Google Blog


June 29, 2011, 5:03 pm

"The project will initially be open to select bloggers and journalists and will be by invitation only."

And this is why it will fail. As soon as people start blogging about it, people will want to use it with all their friends, but due to being invite only won't be able to. Thus it will fail.

Denis iii

June 29, 2011, 5:41 pm

Give Google MORE information about me but now also family, friends and colleagues? NO CHANCE.


June 30, 2011, 5:59 am

Agreed, I think we should start seeing the death of the social networking fad very soon, in it's current form, for that exact reason. Orwell is turning in his grave. Just wait for the Google Teleprompters to arrive!


June 30, 2011, 3:54 pm

As opposed to giving all that information to Facebook, which you probably already do? Is Google less trustworthy than Facebook?


June 30, 2011, 5:51 pm

@John McLean - No! As opposed to NOT giving away any of this information for free, to anyone. The users of all these 'services' quickly become the product themselves. Asking if any of these privately owned, profit generating enterprises, are any more 'trustworthy' than another, is like debating which political party has your best interests are heart. None of them. They are there purely for the benefit of their own existence and only concerned with their own growth and anything that can precipitate that growth. Sure, big companies may give aid to charity and help dig wells in drought ridden countries, but philanthropy and big business are uneasy bedfellows. Rarely does big business take an altruistic approach to anything.

As long as you know that you're being exploited and sold as a marketing tool and you are aware that your details and relations and likes & dislikes are all being tallied up somewhere, by someone...then carry on.

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