For users outside of the United States, differences in the "new-look" Android Market will be simply cosmetic, however for those living in the US, there is a couple of brand spanking new features.
Google’s new Android Market will be rolling out to all Android 2.2 and higher phones around the globe in the coming weeks. However it is in the US where the biggest changes will be seen. Users there will be able to rent films and purchase books directly from the Market. Google has said however that these services will be coming to other “select” countries “soon.”
Films start from $1.99 and once signed into your Google account, you can rent films from the web or your Android phone or tablet. With the Videos app you don’t need to wait for downloads, syncing, or worrying about storage space as you’ll be able to start watching instantly. However should you want to watch the film later when you won’t have a network connection, there is an option to download the title.
Purchasing books from Google’s eBookstore within the Android Market is a similar process to purchasing books from any other online store. Books are arranged in categories for easy browsing and since your purchases are linked to your Google account, they will be available across all of your devices without the need for downloads.
The cosmetic overhaul of the Market is intended to make it “faster, easier, and more fun to discover great apps, movies, and books.” On the home page you will now be faced with curated content and there are even more top charts to choose from, including staff picks and Editors’ Choice apps. The new tiled interface reminds us slightly of Windows Phone 7 and given the current state of litigation in the technology world, we wouldn’t be surprised to see Microsoft on the phone to its lawyers very soon.
Hopefully Google will waste no time in rolling out the film rental and book purchasing functions to other countries, but for now we’ll have to make do with the new-look tiled Android Market.
Source: Google Mobile Blog