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Google reveals Q4 earnings

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Google Q4 earnings
Google Q4 earnings

Google has announced its earnings for Q4 2012, revealing that it has raked in $14.42 billion (£9.08 billion), a 36 per cent increase year-on-year for that period.

The figure excludes revenue generated by the recent addition of the Motorola Home division, which would have pushed the total to $15.24 billion (£9.6 billion).

The search engine giant also showed a marked increase in net income, with their profits soaring to $2.89 billion (£1.82 billion) for Q4, up on $2.74 billion (£1.72 billion) in Q3 2012 and $2.71 billion (£1.7 billion) for Q4 2011.

The majority of Google’s profit is coming from advertising and Google products such as the Google Nexus 7 and the elusive Google Nexus 4. Not surprisingly, Google sites alone accounted for $12 billion (£7.6 billion), or 64 per cent of all of Google’s revenue and advertising.

Even with the recent announcement that Google’s market share is down for the second month in a row, 2012 has been a good year for the leading search engine provider as it broke the $50 million (£31.5 billion) total annual revenue barrier for the first time.

Despite the news of Google’s rising earnings, the phone manufacturer Motorola Mobility lost $353 million (£223 million) even though it pulled in $1.51 billion (£951 million) revenue, as Google attempts to revitalise its new acquisition. Google is however, selling the Motorola Home and Mobility business to Arris Group, with the sale due to complete sometime this year.

The data released by Google also showed that the US brings in the largest portion of Google’s income, accounting for $5.99 billion ($3.77 billion) in Q4. However, 53 per cent of the search giant’s revenue is from international markets, including $1.3 billion (£8.2 million) from the UK.

Do you think Google could ever be overtaken by another internet search engine? Is Google still your top search engine? Let us know your thoughts on our Facebook and Twitter pages, or via the comment boxes below.

Via: engadget

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