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Google reveals ‘decline in Nexus’ interest

Luke Johnson


Nexus 6

The Nexus 4 was groundbreaking. The Nexus 5 inspired. The Nexus 6, however, has been something of a flop.

Having shunned the Nexus brand’s recent ethos – impressive specs at an affordable price – the Motorola-made Nexus 6 moved to an oversized 6-inch form, uncompromising specs sheet and flagship level price point.

Now, during the company’s quarterly earnings call, Google has spoken out on how a ‘decline in Nexus’ interest has troubled the search giant’s hardware efforts in recent months.

This slump in Nexus sales isn’t shouldered solely by the Nexus 6, however. The company’s most recent tablet offering, the Nexus 9, has also been troubled by similar shortcomings.

Despite a cooling interest in Nexus products, Google saw its overall quarterly revenues grow by 23 per cent year-on-year.

“Other revenues grew 23 percent year over year to $1.8 billion, but were down 2 percent quarter over quarter, driven really by year over year growth in the Play Store, offset by decline in Nexus, and the currency fluctuations,” the company announced (via 9to5Google).

Spokespeople added: “Year over year it hasn’t been as strong given the strength of the Nexus 7 last year.”

It is currently unclear how low Nexus 6 sales have been.

Related: Samsung Galaxy Note 5 release date

The Nexus 6 landed back in October as the launch device for Google’s latest Android 5.0 Lollipop OS.

The handset features a 6-inch, 2560 x 1440 pixel QHD display alongside a 2.7GHz quad-core Snapdragon 805 processor, 3GB of RAM and a 13-megapixel primary camera.

Skeptic Spartan

April 25, 2015, 4:30 pm

That's what happens when you don't update your camera software to be current in features with other mobile cameras, and also when you leave out things like replaceable batteries and Micros SD cards. Give people what they want, not what you think they want.

Rockman Rock

April 25, 2015, 5:23 pm

The Nexus 4 and 7 were good value for money. The Nexus 6 is over priced and so is the Nexus 9 which does not exude quality. It looks and feels cheap and isn't really worth the money.


April 25, 2015, 6:13 pm

I think the problem is price. Nexus 5 was one of the greats and it didn't have replaceable batteri og SD card.


April 25, 2015, 7:10 pm

Oh totally, the Nexus 5 cost £300, a massive £200 less than the Nexus 6 when it came out; the fact that the 5 and 6 were both sold alongside each other for a while didn't help the latter's prospects which was, and still is, poor value. And the 5 was getting its price trimmed as well.

I still don't see a good reason to get the Nexus 6 over say LG's G3, OnePlus One or even Oppo's 7A (OnePlus One's sort of step-sister). These three are still very powerful and versatile; similarly sized but just about comfortable and managable enough to handle, while costing around half the price.

I am unanimous in that

April 25, 2015, 9:38 pm

Google totally misjudged price on these.


April 26, 2015, 7:17 pm

smells like another apple victory


April 27, 2015, 7:15 am

no kidding. make overpriced flagship devices and people

have many choices from many vendors, rather than a glaringly good off-contract bargain.


April 27, 2015, 7:17 am

i think the Nexus9 are suffered from trying to split the difference between portable 8" reading tabs and larger 16:10 media tabs.

it was too big for its aspect ratio, and too small for watching media.


April 27, 2015, 7:58 am

Nexus 6 failings are battery life and poor headphone sound (who doesn't use their phone for music), and they left the file system encryption on which hurt performance, etc etc... I don't think price or lack of sd card is a reason (sd useless for downloading spotify too), not when the only competitor the note 4 has Samsung suspect software touch lag installed. It was just unfinished device, in a market of well finished products.


April 27, 2015, 10:53 am

6" phones are a small niche. It's hardly surprising sales weren't at mainstream levels. Coupled to the fact that Nexus phones have previously sold at heavily subsidised prices and it's not much of a mystery.


April 27, 2015, 11:47 am

I think the Nexus 9 was abysmal as the build quality was awful and they were charging a stupid high price for it. So the Nexus 6 comes out and again at silly high price going away from the fair prices they use to charge is not exactly going to go down that well with the Nexus loyal. Google have been for sometime upping their costs on everything and in this case has not worked.

Increasing the size to 6 inch was a bad move that has not worked for them and that also has been a form factor for the losses. Maybe like apple, offering a 5 inch and a 6 inch could of been a better solution as a suggestion of course.


April 27, 2015, 11:48 am

I completely agree with you.


April 27, 2015, 2:34 pm

Yes, they've lost their way re the price. N4 was good at the time and near-class leading. What they need now is another handset that's not-quite-bleeding edge, but with a great price.

Rockman Rock

April 28, 2015, 12:04 am

My Nexus 9 suffers from poor design and manufacture. I'm on my second. The light bleed around all the sides of the screen makes the thing look cheap and nasty. I sent the first back and when I got the second it wasn't much better.

Battery life is very poor compared to the iPad Air (which I also own) but it also has some good ideas that I like. Double tapping the screen to bring the screen back on is a handy thing as it sits on a stand by my PC. I can double tap the screen to see what music is playing but I can't do that on the iPad. That has to physically be switched on and then the screen swiped.

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