Google has made its latest acquisition, with the purchase of
restaurant ratings authority Zagat, which could bolster its content offerings
Zagat started out life 32-years-ago as a print publication with
the pocket-sized books offering restaurant reviews for cities around the globe.
In recent years the service has migrated online and now operates in 13
countries (including the UK),
more than 100 cities and features reviews from 350,000 reviewers.
Announcing the acquisition, Marissa
Mayer, VP of Local, Maps and Location Services at Google said: “I’m thrilled that
Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our
local offering—delighting people with their impressive array of reviews,
ratings and insights, while enabling people everywhere to find extraordinary
(and ordinary) experiences around the corner and around the world.”
Google failed to reveal the amount of money involved in the
acquisition but it is almost certainly less then its most recent and most
expensive purchase, that of Motorola Mobility.
The purchase will allow Google to integrate the Zagat
content with its Google Places service, which already generates its own content
but at no where near the level generated by Zagat, or competitor Yelp.
Zagat has extended its reach in recent years to include
hotels, bars and shops. It should become the corner stone of Google’s local
offerings – though whether the content currently behind a paywall on Zagat will
remain so following the Google purchase is unclear.
Source: Official Google Blog