Google Purchases Zagat Ratings Service

Google has made its latest acquisition, with the purchase of

restaurant ratings authority Zagat, which could bolster its content offerings

significantly.

Zagat started out life 32-years-ago as a print publication with

the pocket-sized books offering restaurant reviews for cities around the globe.

In recent years the service has migrated online and now operates in 13

countries (including the UK),

more than 100 cities and features reviews from 350,000 reviewers.

Announcing the acquisition, M

Mayer, VP of Local, Maps and Location Services at Google said: “I’m thrilled that

Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our

local offering—delighting people with their impressive array of reviews,

ratings and insights, while enabling people everywhere to find extraordinary

(and ordinary) experiences around the corner and around the world.”

Google Zagat

Google failed to reveal the amount of money involved in the

acquisition but it is almost certainly less then its most recent and most

expensive purchase, that of Motorola Mobility.

The purchase will allow Google to integrate the Zagat

content with its Google Places service, which already generates its own content

but at no where near the level generated by Zagat, or competitor Yelp.

Google Zagat

Zagat has extended its reach in recent years to include

hotels, bars and shops. It should become the corner stone of Google’s local

offerings – though whether the content currently behind a paywall on Zagat will

remain so following the Google purchase is unclear.

Source: Official Google Blog