Google has made its latest acquisition, with the purchase of restaurant ratings authority Zagat, which could bolster its content offerings significantly.
Zagat started out life 32-years-ago as a print publication with the pocket-sized books offering restaurant reviews for cities around the globe. In recent years the service has migrated online and now operates in 13 countries (including the UK), more than 100 cities and features reviews from 350,000 reviewers.
Announcing the acquisition, MI'm thrilled that Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.”
Google failed to reveal the amount of money involved in the acquisition but it is almost certainly less then its most recent and most expensive purchase, that of Motorola Mobility.
The purchase will allow Google to integrate the Zagat content with its Google Places service, which already generates its own content but at no where near the level generated by Zagat, or competitor Yelp.
Zagat has extended its reach in recent years to include hotels, bars and shops. It should become the corner stone of Google’s local offerings - though whether the content currently behind a paywall on Zagat will remain so following the Google purchase is unclear.
Source: Official Google Blog