Google is celebrating the first anniversary of its Play Store with a series of offers that will extend throughout the week.
It was just 12 months ago today that Google rebranded the Android Market with a snazzy new look and an all-new name - Google Play. This new service pulled in all app, book, music and movie purchases under one brand.
To mark that event, the company has launched a week of celebratory promotions and offers on apps, movies, music, and books.
At the moment you can buy The Bourne Identity for just £2.99 - that's 50p more than it is to rent it. Meanwhile cheesy page-turner Edge of Never is currently down from £5.99 to 99p. Exciting.
The game Yumby Smash has received a whole new limited edition character as part of the celebratione, while the excellent tower defence game, Royal Revolt, has made its Android-exclusive birthday levels available to play.
In terms of music, albums from a diverse array of artists including Elvis, Pink, Foo Fighters and Abba are all being discounted at present.
Okay, so none of these deals are particularly earth-shattering, but it's early days yet. You can expect an ever-changing - and hopefully improving - roster of offers over the coming days as more and more app developers, record companies and distributors get into the party mood.
What would you like to see discounted in the Google Play birthday deals? Let us know in the comments section below, or take to the Trusted Reviews Twitter and Facebook feeds to have your say.