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Google Play Music adds smarter suggestions with Songza

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Play Music
Play Music gets Songza playlist boost

Google has revamped its Play Music streaming service by integrating the recently purchased playlist recommendations service Songza.

The new version of the subscription streaming service, which also adds Google’s Material Design language, now allows contextual suggestions based on the current moods and situations.

The app will pick out curated playlists based on the time of day, the weather, activities such as driving to work or chilling out after work, the day of the week and much more.

It will also allow users to choose from a host of pre-set categories based around moods or random activities such as sitting on the back porch.

Paying subscribers can stream the offbeat stations directly from the app or Play Music website, download them for offline listening on mobile, add or remove tracks, or start a brand-new station based around any song featuring within the playlist.

The Songza integration comes during a newsworthy weak in the world of music streaming. Spotify introduced a family plan, allowing families to add an additional premium subscription for half price at £5 a month.

Reports on Monday also claimed Apple may halve the price of its Beats Music service in order to boost adoption.

Google has been on the periphery of the sector for some time, thanks to a somewhat confused and muddled offering, but perhaps Songza’s intuitive and quirky playlists can inject some life into Play Music.

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