Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Google Now submitted for iOS? Google hints ‘yes,’ Apple says ‘no’

Rumours that Google is planning to bring its excellent Google Now application to iOS devices gained a little credence for a couple of hours on Thursday, when company chairman Eric Schmidt dropped a pretty big hint that the app had been sent to Apple for approval.

However, the plot was soon to thicken.

The popular personal assistant app, which brings users information prevalent to their location – such as traffic, weather, photos and attractions 0 has been a revelation since it landed on Android Jelly Bean last year.

And when, earlier on Thursday, Schmidt, a former long-time Google CEO, was asked about the possibility of Google Now hitting the App Store, he responded by saying “you’d have to discuss that with Apple.”

He added: “Apple has a policy of approving or disapproving apps that are submitted into its store, and some of them they approve and some of them they don’t,” intimating that the only thing holding up the iOS launch was Apple’s infamous approvals process.

Before Phone and iPad users have chance to rub their hands together in anticipation of accessing one of Android’s most popular features, Apple appeared to put the kibosh on the launch. The company told CNET it was yet to receive any submissions for Google Now.

Apple’s swift rebuttal of Schmidt’s comments is another sign of the former allies’ frosty relationship getting ever frostier. Schmidt has been known to stir up the war or words in the past and we wouldn’t be surprised if this is another attempt to get under Apple’s skin.

It’s also possible that Schmidt has got his timings wrong and that the app is about to be submitted to Apple. Or is Apple telling porkies? Let us know your thoughts in the comments below.

Via CNET

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words