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Music Beta By Google Now Official

David Gilbert


Music Beta By Google Launched

Google I/O, the Mountain View company’s tech extravaganza, kicks off in San Francisco today and while its not exactly official yet, it seems as if Google Music will be launched later today – but without the ability to purchase music directly.

The rumours of a cloud-based music streaming service from Google have been circulating for some time now and the Wall Street Journal and All Things D have both reported this morning that Google will launch the service later today – with All Things D even managing to get a Google exec to talk about the service. Users hoping to get a fully-featured music streaming service however will be disappointed as Jamie Rosenberg, Director of Android Product Management, confirmed to All Things D that users won’t be offered a music store to purchase tracks after talks with record labels broke down. "A couple of the major labels were less focused on the innovative vision that we put forward, and more interested in an unreasonable and unsustainable set of business terms."

So what will Google’s new service entail? Well according to the reports users will be able to store up to 20,000 tracks in the cloud and access them over the web on your desktop or any Android device whenever they like – and all for free. This service is comparable with Amazon’s Cloud Drive service, launched only a couple of weeks ago. Google’s service will also be able to automatically create playlists, a service Amazon failed to include in its Cloud Drive offering. Amazon’s service only offers users 5GB of storage or about 2,000 tracks for free but users can upgrade to 20GB for a fee. Amazon does however offer the chance to purchase tracks directly from them, which are then stored in your music locker automatically. It is unclear whether or not Google will attempt to get the record labels back around the table to try and hammer out a deal but the Mountain View company must be disappointed it hasn’t been able to release a fully-featured, cloud-based music streaming service before Apple unveils its offering.

As we said, this is still all unofficial but with the first keynote speech of Google I/O 2011 set for 5pm GMT this evening we will be reporting live on the event to bring you all the official details.

Source: All Things D and Wall Street Journal

Update: It's official, Music Beta by Google has been announced at Google I/O and will work pretty much as described in the earlier reports. One feature not previously mentioned is the ability to listen to some tracks while offline, either the most recent tracks you've listened to or predetermined lists of albums or artists. The service as we guessed will only be available in the States initially but fingers crossed for a wider roll out in the coming weeks/months.

Image Credit: Engadget


May 10, 2011, 3:04 pm

Amazon is in the US of A only, will Google be the same?

David Gilbert

May 10, 2011, 6:26 pm

@Gary initially we believe this will be only in the US, as seems the way with Google and should it prove popular it will be rolled out around the globe. Then again Google may surprise us later on, we'll have to see


May 10, 2011, 11:05 pm

Yes, it's US only "We're sorry. Music Beta is currently only available in the United States"

Seems they're all just launching their half baked clouds trying to be ahead of the Apple tornado that's approaching.


May 11, 2011, 1:27 pm

That second line is one of the best summaries I've seen of this whole thing. Then again I sorta don't get the whole cloud thing anyway when it comes to music. Lovely idea, access to your music from anywhere, but a) aren't most customers now on rather heavily limited packages when it comes to bandwidth? and b) it's not exactly going to be fun uploading a couple of thousand tracks to the cloud.

With regards the Apple tornado... assuming they get the labels on-board (which you'd have to think they would), is that the point Amazon, Google and any other provider that decided to go without that approval get assaulted by high priced lawyers?

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