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Google mocks Apple and iOS 8 during I/O keynote

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Apple vs Android
The Apple vs Android fight continues as new targeted comments are thrown

Google has used its Google I/O keynote – the company’s biggest annual event – to mock bitter rival Apple and its upcoming iOS 8 operating system.

As well as unveiled Android L and detailing the full array of Android Wear features users can expect from their upcoming smartwatches, Google, tormenting the Cupertino-based company, suggested that Apple’s mobile OS is years behind the curve and is plagiarising features which have been in Android for years.

When you take a step back and look at what we are doing with Android, the approach we are taking is very unique and distinctive,” Sundar Pichai, Senior Vice President for Android and Apps said.

“We aren’t building a vertically integrated product, what we are doing is building an open platform, at scale.

“We work with hundreds of partners globally to bring products to a platform that touches billions of people and we want to do it in a way that we are innovating at a very, very fast pace.”

Mocking iOS 8, which will bring widgets and customisable keyboards to Apple’s iPhone and iPad devices for the first time later this year, Pichai added: “If you take a look at the innovation that is happening in Android, and if you look at some of the recent announcements from others, you can see that things like custom keyboards, widgets – those things happened in Android four to five years ago.”

Google and Android have a long history of making thinly veiled, barbed comments towards one another during their key presentations and product launches.

With the ball now in Apple’s court, the school ground bickering attention turns to this September’s expected iPhone 6 unveiling.

Read More: iPad Air 2 release date

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