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Google Glass costs under £50 to make, sells for $1,500

Luke Johnson

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Google Glass

Google Glass costs less than £50 in parts to make, a teardown of the techy eyewear’s components has revealed.

However, despite this budget building cost, Google’s futuristic glasses retail in the US for a staggering $1,500 (£887), a mark-up of almost 1,800 per cent.

While this of course does not take into account development costs, manufacturing fees and marketing budgets, there still seems to be something of a sizeable discrepancy.

Currently one of the most talked about devices in all of tech land, Google Glass’ component costs have been discovered by TechInsights who, having purchased a Google Glass headset during the recent one day consumer sale in the States, gave it a comprehensive teardown.

What was found will be surprising to many. Despite pushing the boundaries of wearable technology, the range of Google Glass components have a retail cost of just $79.78 (£47.21).

The most expensive Glass component is the Texas Instruments OMAP 4430 processor at the princely sum of $13.96 (£8.27).

Despite having offered Glass to the general public for one day earlier this month, Google has long stated that when given a widespread release, the eyewear will be considerably cheaper than the $1,500 development units.

With Google Glass’ internals costing under £50 in total, we would like to see the device cost no more than £200 in the UK – although we feel this might be hugely optimistic.

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Prem Desai

May 1, 2014, 3:28 pm

This is just an attention grabbing article. You haven't taken into account the development costs which are the highest.

It's also about desirability and exclusivity.

I'm afraid this applies to almost everything we buy. Google is not alone.

RATBURL

May 1, 2014, 11:45 pm

Well that's Giggle for you,fucking greedy basterds!

BizarroHitler

May 1, 2014, 11:52 pm

I hope it stays at $1500, if for no other reason then to make people stop crying about the price of Apple products.

lw

May 2, 2014, 10:44 am

I wonder if the leather in that Dior handbag my wife likes really costs £7000?

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