Google Freshens Up Search Results

Google has updated its search algorithm meaning that results

should now be more relevant and “fresher.”

Google completed its Caffeine web indexing system last year which

allows Google to crawl and index the web for fresh content quickly on an

enormous scale. Now it has updated that algorithm which will affect around 35

per cent of search results.

According to a post on the Official Google Blog by m

debt crisis or the Occupy Oakland protest (see i

Google Search Update

what about recurring events? Well Google says it will now return results for

the most recent iteration of an event such as annual conferences like IFA and

CES, or less regular events like the Olympics without the need to add which date

you’re looking for. So no longer will you search for World Cup and be

confronted with grainy black and white images of Ferenc Puskás in his baggy shorts at the 1954

World Cup.

results is in relation to searches for information that changes often, but

isn’t really a hot topic or a recurring event. For example, if you’re

researching the best waterproof cameras, you’ll probably want the most up to

date information rather than an article from five years ago.


searches have different freshness needs,” and this update to Google’s search

algorithm aims to do just that.

Have you noticed better search results in your

recent Googling? Let us know in the comments.

Source: Official Google Blog