By tracking the user’s behaviour using these various devices, Google is much more able to enforce accurate targeted advertising for every user.
The Information Commissioner’s Office has now confirmed that Google will face an official investigation, launched by CNIL. However, the French watchdog will now be joined by the UK, France, Spain, Italy and the Netherlands.
“As this is an ongoing investigation it would not be appropriate to comment further.”
Google could face fines of up to £500,000 if it is found to be in breach of the UK Data Protection Act, and could incur enforcement notices to amend its privacy policies. This would mean a great cost and a lot of work for the search engine giant to fix its privacy policies and the data held due to those policies.
CNIL originally gave Google 4 months to respond to its original allegations, but said the company “has not implemented any significant compliance measures”.
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Google faces EU privacy investigation