Google has revealed that its Chromecast streaming stick has been used to cast upwards of one billion ‘cast sessions’.
The news came as part of the company’s fourth-quarter earnings call yesterday, highlighting strong usage of the streamer.
This is a particularly useful metric, because Google has remained quiet on how many actual Chromecast units it’s shipped so far.
So what does this tell us? Primarily, that people are casting more, quicker. Three months ago, Chromecast hit 650 million casts. Three months before that, and we were looking at 400 million.
A cast session is described as when a user hits ‘cast’ and flings content from Android, iOS, or the web onto his or her TV.
This means the number doesn’t account for how many videos are streamed, but just how many times someone links a device up to a TV via Chromecast.
Related: Google Chromecast vs Roku Streaming Stick
Google launched Chromecast back in July 2013, albeit only in the US at the time, retailing the device at £30.
TrustedReviews gave the Chromecast an 8/10 rating, praising its cheap price, ease of use, and reliability for Netflix streaming.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
