Google has officially launched an iOS app for its new Chromecast dongle, which allows smartphone and tablet content to be streamed from an iPhone or iPad to a HD television set.
The launch of the app finally allows iOS device owners to set up the $35 (about £22.50) dongle, without the need for a desktop web browser.
That means Apple's own AirPlay streaming tech now has an in-house rival with apps like YouTube and Netflix able to broadcast content to the Chromecast from the iOS apps, over the same Wi-Fi network.
Right now the selection of compatible apps is kind of limited, but the app does allow users to 'cast' movies, music and web content to multiple Chromecast devices around the house.
If Google is able to convince app developers to adopt Chromecast as a default solution for streaming media it has the potential to outshine Apple's AirPlay-to-Apple-TV functionality, at around a third of the price.
Unfortunately, we're still waiting patiently for news of a UK launch for Google Chromecast. As always, us Brits are always a little behind our American cousins when it comes to Google launches, but let's hope it's not too long before we're able to 'cast' until our heart's content.