Google has signed a document put forth by the UK’s Information Commissioner’s Office that means the firm promises to make its privacy policy more transparent.
It’s the result of an investigation by the ICO that determined Google’s privacy policy was too vague, and didn’t serve consumers with information in an effective way.
It’s part of an overarching push globally for tech firms to take more responsibility with user privacy, and help educate the masses on just how companies make use of user data.
The ICO demanded that Google sign a formal undertaking that it will makes changes to the policy by June 30, with further measures to be taken over a following 18-month period.
The regulator wrote: “
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Google launched its current privacy policy back in March 2012, combining somewhere around 70 already existing policies that covered various services including Gmail and YouTube.
The ICO ruled at the time that it did not thoroughly explain how or why data was being collected.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
