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Google agrees to clean up UK privacy policy

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Google has signed a document put forth by the UK’s Information Commissioner’s Office that means the firm promises to make its privacy policy more transparent.

It’s the result of an investigation by the ICO that determined Google’s privacy policy was too vague, and didn’t serve consumers with information in an effective way.

It’s part of an overarching push globally for tech firms to take more responsibility with user privacy, and help educate the masses on just how companies make use of user data.

The ICO demanded that Google sign a formal undertaking that it will makes changes to the policy by June 30, with further measures to be taken over a following 18-month period.

The regulator wrote: “Google has now signed an undertaking committing to make further changes to the privacy policy to ensure it meets the requirements of the Data Protection Act and to take steps to ensure that future changes to its privacy policy comply, including user testing.”

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Google launched its current privacy policy back in March 2012, combining somewhere around 70 already existing policies that covered various services including Gmail and YouTube.

The ICO ruled at the time that it did not thoroughly explain how or why data was being collected.

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