Google has announced Google Pages to allow businesses, organisation and teams to connect with customers and fans through the social network.
A statement on the Official Google Blog from Vic Gundotra, Senior Vice President of Engineering, said: “So far Google has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google Pages worldwide.”
The new addition to Google will allow you to Hangout with your favourite corporate company or follow a band while it's on tour – whatever takes your fancy. Of course businesses and brands will be hoping that just like Facebook users Liking their Facebook pages, fans will also be 1-ing the new Google Pages.
The company also launched a couple of new ways of finding Google Pages from Google search. The first is by including Google pages in search results, and the second is a new feature called Direct Connect.
Direct Connect is just another way to search for Google Pages directly. Just go to Google and search for [ ], followed by the page you're interested in (like Angry Birds) and you’ll be taken straight to their Google page, and if you want, you can add them to your circles.
While Google was rolling out the latest feature of its social network, Facebook founder Mark Zuckerberg has giving an interview to Bloomberg in which he called Google’s social network a "little version of Facebook." As you can imagine this has not gone down well at Google towers with vice president, Bradley Horowitz responding: "We are delighted to be underestimated."
Trash talking aside, the launch of Google Pages shows that Google is certainly going after the same audience as Facebook, but will it be able to make a dent in the social networking giant’s market share? Let us know what you think in the comments.