Custom phones, content and video highlights make us feel all patriotic.
Now it is not often I would cover an announcement about themed products but people this is the World Cup and it’s about ENGLAND!! Ok, now we’ve officially alienated every other nationality on the planet we can continue…
If you, like me, plan to drop your IQ by around 40 points this summer then you’ll want to demonstrate your blind dedication to the Three Lions in everyway possible and here T-Mobile is highly useful. This morning it announced it is throwing its support behind Becks, Lamps, Stevie G, Owen and the comical Lurch with a raft of England gear and services.
First up is a limited edition of the Samsung E370, the official phone given to the England team apparently (Which means I’ve got a better handset than Rio Ferdinand!). To get the emotions going it has been decked out with Three Lions wallpaper, start up and switch off England animations and preloaded video clips of Beckham’s free kick again Greece in 2001, Lampard’s qualification clinching strike against Poland and the mighty Geoff Hurst’s classic 1966 screamer. It will be available from the start of next month on both monthly and pre-pay contracts, sports a 65k colour screen, 1.3MP camera, 44MB of onboard memory and weighs just 85g.
Secondly, if you already have a mobile phone you’re happy with but still want to get your inner hooligan going then you’ll be chuffed to hear the network operator has signed a deal with ITN Multimedia to provide exclusive access to World Cup matches via your handset on its World Cup TV channel. It will provide highlights of all the latest fixtures as well as three to four minute snapshots of each game within one hour of the final whistle. This mobile TV is accessed through T-Zone on a 3G handset and has a trial price of £1 per day or £5 per month for unlimited usage.
Furthermore, any T-Mobile customers in Germany for the tournament itself will have free access to essential travel, ticket, accommodation, police and Home Office information and the latest team line ups. If you don’t have a ticket take a look here where T-Mobile has its own World Cup website with chances to win them.
”Still” not feeling it? Well, head along to the T-Mobile Fan Park at Birmingham’s Millenium Point on 9 June where the telco will be pitching massive screens to show the games and it expects thousands to turn up. Beach football and a host of celebs will be there too. So all-in-all if you don’t like football then this summer it looks like you’re going to find yourself up a certain creek without the prerequisite propulsion device.
One small reservation in all of this: T-Mobile is German so you think this might all be one massive distraction tactic while they plan something sneaky involving Michael Ballack, smoke grenades and some Messerschmitts?