All GAME stores in the UK will soon have a dedicated Steam section, Valve has announced.
These new sections will be used to display Steam hardware devices and peripherals set to launch on November 10.
This includes the Steam Controller (£39.99), Steam Link (£39.99) and various Steam Machines.
You will also be able to pick up a number of different pre-paid Steam cards, which are already supplied by the retailer.
GAME is the only retailer in the UK that will supply Steam hardware products at launch, it unknown whether similar retailers will do so in the future.
Valve has said that sales of prepaid Steam cards have steadily increased each year, giving them reason to expand in the retail space.
"Creating a 'store within a store' across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers' hands," said Valve boss Gabe Newell.
Related: Steam Controller Review
You can take a more detailed look at the variety of Steam Machines available on the official store page.
Steam Link is a device that allows games and services to be streamed from a PC to a television.
Valve's first wave of Steam Machines will launch on November 10.
The first round of machines are developed by companies such Alienware, Origin and Asus.