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GAME is charging people to try PlayStation VR. No, really


PlayStation Vr

Retail chain GAME has begun charging its customers to demo Sony’s virtual reality headset, starting at £5 for 10 minutes.

The promotion first emerged on GAME Bromley’s Twitter account this past weekend, and has since been confirmed for multiple stores across the UK.

Customers can choose to pay £5 for 10 minutes or £15 for 30, with the option to sample a selection of PlayStation VR launch games.

Charging customers this much to try a new piece of kit is absolutely outrageous, especially when it’ll be the first time many people will experience virtual reality.

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GAME has confirmed the price you pay for playtesting will be deducted from the cost of your headset if you choose to purchase one, but this must be done immediately afterwards.

You’d be annoyed if you went round your friend’s house and he expected a fiver for you to try out his shiny new piece of tech, so why GAME is getting away with such a practice is ridiculous at best.

It’s unclear whether the new venture has been successful since launching this past weekend, but it does seem to be available in stores nationwide.

Would you pay £5 for 10 minutes of PlayStation VR? Let us know in the comments.

Mere Adviser

October 24, 2016, 9:46 am

Don't think it's ridiculous at all. It's fair. There is a cost for GAME to be running these sessions. And it stops people abusing it and just coming for a free ride, and also for then buying elsewhere for cheaper. Plus it will stop large queues from forming too.

It's only a fiver. How much do you pay for 15 or 30 minutes at the arcade?

And the discount afterwards is a bonus.

Mere Adviser

October 24, 2016, 9:49 am

What IS outrageous is the friend's house analogy. Come on, a friend is a friend. This is a company that needs to make money to survive and is offering this to sell more product. Completely off with that one.


October 24, 2016, 10:14 am

Yes there is the "stop people taking the piss" argument but that would easily be sortable with a limit to how long you can do it per day. This is a way of monetising it just because it is new. Have we ever had to pay to try a new console on a shop or view a new TV? The costs of demoing the thing are usually absorbed in the profits made by selling it. As for the costs, well you do likely need a staff member extra to supervise and fit it to people. So that's around £10 per hour all in at minimum wage... Their pricing is stupid and then the insolence of trying the hard sell afterwards - you can ONLY get this discount right now, after maybe 5 or 10 mins of playing. They could easily issue a voucher for the discount and let you go away and think about it but no. They're doing the hard sell using impulse buying tactics and I'm sorry, but I won't be stepping a foot in that shop.


October 25, 2016, 10:49 am

No problem with paying at all. Quite fair in my opinion. It benefits genuine customers and stops people from hogging it

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