The recent Samsung Galaxy S6 launch has held Samsung retain its footing as the world’s leading smartphone player, a new report has revealed.
Market research firm TrendForce has announced its final numbers for the first quarter of 2015, as well as its expectations for Q2.
It makes great reading for Samsung, which apparently boasts 27.8 per cent of the smartphone market, with Apple holding firm in second on 19.9 per cent.
The market analysts have suggested the South Korean firm’s dominance is largely driven by the new Samsung Galaxy S6 and Samsung Galaxy S6 Edge.
“[The] Galaxy S6 and S6 Edge have successfully captured consumers’ attention in the first quarter,” reads the report. “The S6 Edge in particular has created a buzz with its main feature – a touch screen that curves to both sides of the phone.”
Despite the Edge’s curved screen being little more than a gimmick at the moment, we still think it and the regular S6 are two of the best mobiles available right now.
Over 20 million units of the two devices are expected to be shifted during Q2.
The Cupertino-based company also reportedly established itself as the premier sales brand in China during the first quarter, at the expense of Lenovo in particular, which saw a quarterly decline of over 20 per cent between Q4 2014 and Q1 2015.
Huawei and LG now sit above the Lenovo in terms of shipments, with each respectively selling around 20 million and 18 million handsets during Q1.