Samsung, maker of flagship Android devices like the Galaxy Note 2, Galaxy Note 10.1 and of course the best-selling non-Apple smartphone in the world, the Samsung Galaxy S3, has recorded record profits again thanks to the strength of its mobile line-up, to the tune of £4.5 billion.
This almost doubles its profits from last year, and a lot of this is attributed from the impact of the S3 alone, which it is estimated has already sold up to 20 million units since its release, according to the Telegraph. Though its 4.8-inch screen is much larger than that of the 4-inch iPhone 5, the Samsung Galaxy S3 is its biggest competitor.
Watch our video review of the Galaxy S3.
Thanks to its powerful quad-core processor and HD Ready screen, the S3 has been a huge hit with those after a mobile powerhouse, though the faster, bigger Galaxy Note 2 has already usurped that position.
Credit Suisse has estimated that Samsung may have spent as much as £1.6 billion on Olympics advertising alone for its Galaxy family. And things may well get tougher when Google releases its next Nexus smartphone, which is rumoured to be in collaboration with either HTC as the HTC Google Nexus 5 or, new reports are suggesting, LG, with a Nexus version of its Optimus G.
Either way it’s looking like Samsung will be out of the Nexus picture for this round, and after the massive popularity of the Asus Nexus 7, that might have dramatic consequences.