Apple is going all out to extol the virtues of the new iPad Pro, even rolling out Sir Jony Ive to champion the new slate’s paper-replacing capabilities.
In an interview with the Telegraph, Ive says the combination of iPad Pro and Apple Pencil is supplanting the sketchpad among members of Apple’s own design team.
Apple’s chief design officer said: “Many of us in the design team have worked together for 20-plus years. We’ve always drawn in our sketchbooks, and for the first time – despite flirting with some alternatives a couple of years ago –
“Our personal experience has been that there are definitely affordances and opportunities now that you have a much more natural and intuitive environment to make marks; there are clearly things you can do sketching and writing on the iPad that you could never dream of doing in the analogue world.”
Related: Apple Pencil: How does it compare to the competition?
The somewhat predicable comments from the Essex-born design guru seem to suggest that future iPhones, iPads and Macs may be designed on the iPad Pro.
Of course, Ive has a vested interest in championing the designing and sketching abilities of the 12.9-inch slate, given how Apple has identified creatives as a key market.
He added: “We hoped if you’re used to spending a lot of time using paintbrushes, pencils and pens, this will feel like a more natural extension of that experience – that it will feel familiar.
“To achieve that degree of very simple, natural behaviour, was a significant technological challenge.”
The iPad Pro is now available for pre-orders in the UK; it will be released into the wild at the end of the week.
Are any of you designers and creatives thinking of ditching the old 2B for a crack at the Apple Pencil? Share your thoughts below.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
