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Full HD Films Coming To iTunes [Report]

David Gilbert

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Full HD Films Coming To iTunes [Report]

Apple are planning on improving the resolution of the films available to download from iTunes to full HD, according to reports from Apple Insider.

According to the ever (un)reliable “people familiar with the matter” documentation has been submitted with a number of feature films due for release later in the year suggesting they will be offered at full HD 1920x1080 resolution. Currently the iTunes film download service only offers content in either standard (480p) and HD (720p) but thus far Apple has not offered full HD content.

iTunes Movies

As well as upgrading the download service, Apple could be about to upgrade its Apple TV offering with a device capable of outputting 1080p content using a new A5 chip. Currently Apple TV is able to accept 1080p content but can only push it to your TV at 720p due to the device's first-generation A4 processor. Sources within Apple have also told the website that the company has the back-end capabilities to begin serving 1080p video files to the mass market and that the delay in rolling it out is to do with the 10Mbit broadband speeds which would be needed for members of the public to stream such massive files.

Film fans will certainly welcome the option of downloading full HD titles from iTunes should these reports turn out to be accurate.

Source: Apple Insider

A Scotland

July 11, 2011, 9:57 pm

"Apple have also told the website that the company has the back-end capabilities to begin serving 1080p video files to the mass market and that the delay in rolling it out is to do with the 10Mbit broadband speeds which would be needed for members of the public to stream such massive files."

Is that not wrong for two reasons. First of all isn't xbox 360 movie streaming in full HD? It works perfectly on my connection which I believe is usually running at much slower than 10Mbits.

Secondly I returned Apple TV (2) because it could not even stream 720p without an average 30 minutes of buffering time. Not just my experience either as my parents have it too and hardly ever use it for this reason.

It seems to me that Apple should learn to walk before trying to run on this issue.

Orinj

July 11, 2011, 10:26 pm

What about the audio? Will it be a multi-channel HD format or bog standard stereo or low bit-rate Dolby Digital?

Keithe6e

July 12, 2011, 2:06 pm

I've got both the Old ATV and the 360, I've not had any issues streaming movies with the ATV. But I must say Microsoft have done a good job with there Movie download service, it's also kind of cool using Kinect to navigate, I'd personally just use the 360, but the wife seems to pre-fare the the ATV.

My only gripe in both cases is I still believe the costs are too high, I'd stream and watch far more if the price was more reasonable. Maybe even better a subscription system (aka Spotify for Movies), eg. something like £20 per month for unlimited, possible £25 for HD etc. Oh well, who are we, but only the consumers, never gonna happen is it?

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