The freshly announce Fujifilm XF1 may look like a flashy customer, but this compact camera would appear to have as much substance as style. It's the latest point-and-shoot that claims to punch well above its weight.
Fujifilm has stuck with its attractive retro style for the XF1, which means a squared-off, brushed aluminum body partially covered with imitation leather. It certainly looks great, but its the XF1's features that really impress.
The XF1 sports a 12-megapixel 2/3-inch EXR-CMOS image sensor and an f/1.8 Fujinon lens with a new type of Optical Image Stabilization and a manually operated 4x optical zoom. One element we really like with the latter is that its manual control ring can retract into the body with the rest of the lens for added portability.
Despite this, the XF1 is capable of start-up in just 0.55 seconds thanks to its speedy EXR processor.
On top you have a pop-up flash and a PASM dial, while around back there's a 3-inch, 460,000 dot LCD display and more manual controls.
It's not just about neat functions and quirky styling, either - the Fujifilm XF1 promises to deliver solid images. It has an ISO range of up to ISO 12,800, while the aforementioned Optical Image Stabilization shifts a single group of four elements to minimise shakiness while preserving image resolution. The XF1 can also take macro shots from as little as 3cm away, and can shoot 1080p video at 30fps.
The XF1 will be on show at the Photokina 2012 event which is being held in Cologne this week from September 18 to 23.